Apps Club — all-you-can-use app subscription
Apps Club bundles games, apps, and in-app content into one “all you can use” subscription — simple for subscribers, recurring revenue for operators.
What is Apps Club?
Apps Club is a subscription-based service built on an “all you can eat” model: subscribers pay a daily, weekly, or monthly fee and get access to a catalogue of games, apps, and in-app content at no extra cost.
The service works across Android, iOS, and feature phones, widening the addressable base. MBT curates the catalogue, manages entitlements, and integrates billing with the operator.
How Apps Club works
- 01
Join
A subscriber joins Apps Club with a daily, weekly, or monthly plan.
- 02
Access
They unlock the full catalogue of games, apps, and in-app items.
- 03
Use freely
All included content is available with no per-item charges.
- 04
Renew
The subscription renews automatically, generating recurring revenue.
Key features
All-you-can-use model
One fee unlocks the full catalogue, including in-app content.
Cross-device reach
Available on Android, iOS, and feature phones.
Curated catalogue
MBT maintains and refreshes the games and apps library.
Flexible plans
Daily, weekly, and monthly billing integrated with the operator.
Business impact
- Creates predictable recurring subscription revenue.
- Broad device support maximizes the addressable subscriber base.
- Bundled value drives retention versus one-off app purchases.
Apps Club — frequently asked questions
What is Apps Club?
Apps Club is a subscription service with an “all you can use” model: for a daily, weekly, or monthly fee, subscribers get unlimited access to a catalogue of games, apps, and in-app content across Android, iOS, and feature phones.
Which devices does Apps Club support?
Apps Club is available on Android, iOS, and feature phones, so it reaches smartphone and non-smartphone subscribers alike.
How does Apps Club generate revenue?
Subscribers pay a recurring daily, weekly, or monthly fee that renews automatically. On a network of one million subscribers, Apps Club generates on average +6.5m AFN per month.
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