Missed Call Alert (MCA) platform
Missed Call Alert makes sure subscribers never lose a call — and helps operators complete more of them.
What is Missed Call Alert?
Missed Call Alert (MCA) is an advanced call-completion service that notifies subscribers of calls they missed while their phone was switched off, out of coverage, or otherwise unreachable — no matter the reason.
Beyond basic notification, MBT’s MCA platform adds engagement features such as Voice Mail and “Notify About Me,” increasing call completion rates and creating additional touchpoints the operator can monetize.
How Missed Call Alert works
- 01
Miss
A call fails because the subscriber is off, out of coverage, or busy.
- 02
Capture
The MCA platform records the missed-call details from the network.
- 03
Alert
The subscriber receives an SMS alert as soon as they are reachable again.
- 04
Complete
The subscriber returns the call, improving completion rates and traffic.
Key features
Reason-agnostic alerts
Notifies subscribers of missed calls regardless of why they were unreachable.
Voice Mail
Lets callers leave a message when the subscriber is unavailable.
Notify About Me
Tells a caller when the person they were trying to reach becomes available.
Managed operations
Deployed and operated by MBT with operator-grade reliability.
Business impact
- Raises call-completion rates and recovers missed traffic.
- Improves subscriber satisfaction and reduces churn.
- Adds monetizable engagement features like Voice Mail.
Missed Call Alert — frequently asked questions
What is Missed Call Alert (MCA)?
Missed Call Alert is a telecom service that notifies subscribers about calls they missed while their phone was off, out of coverage, or otherwise unreachable, so they can return the call. It improves call completion and adds revenue for operators.
What extra features does MBT’s MCA platform offer?
In addition to missed-call notifications, the platform offers Voice Mail and a “Notify About Me” feature that tells a caller when the person they were trying to reach becomes available.
How much revenue does MCA generate?
On a network of one million subscribers, MBT’s MCA platform generates on average +11m AFN per month through improved call completion and engagement features.
Related services
Ready to transform your digital infrastructure?
Whether you are a business, organization, or operator, our team is ready to design a platform that grows with you.